I help service providers

earn more and work less by setting

simple strategies and systems

that scale

as seen in

Hey, I’m Ysmay



I am all about helping purpose-driven, creative entrepreneurs just like you design a business strategy based on your unique gifts.

Whether you dream about sitting by the beach with a cocktail, jetsetting around the world, or chillin’ at home with your family, you deserve to live your life on your terms.

Since I started my entrepreneurial journey in 1999, I learned that having a strategy is critically important to ensuring you actually live life on your terms.

When we work together you get a custom strategy for your business that harnesses your unique blend of gifts.

Business Growing Goodies

step-by-step guides

Stop struggling to setup your first webinar, build your first sales funnel, or design your coaching package. Use my step-by-step guides instead.

price your products

Use my free calculator to get clear on exactly how much you need to charge for your products and programs in order to hit your financial goals.

Product Suite Workbook

Empires are built on product suites. Use my free downloadable workbook to start designing your product suite and the foundation for your empire.

And this is your first lesson.


I bet you were expecting that button to be a popup for an email opt-in, amiright?

While that works for some businesses and some websites, that doesn’t work for mine.

Two of the fundamental principles in my Strategic Success System™ are:

1. Always be testing.

2. Don’t assume.

Because here’s the thing:

You’re unique. Your life is unique. Your business is unique.

You can’t expect to be happy if you’re perpetually in someone else’s box.

And this is where most business coaches fail creative entrepreneurs.

The last thing you want is to be stuck in someone else’s fucking box, to live life on someone else’s fucking terms, to function on someone else’s fucking schedule.

But most business coaches I’ve met try to force you to follow their structure, their systems, and their processes saying if you don’t do it exactly their way you’re going to fail.

For a creative entrepreneur, that’s like the kiss of death.

Saying you have to do it exactly “right” or you’ll fail is just like telling you you’re going to fail.

You’re a creative person! You’re never going to do exactly what someone else tells you to do.

If you were cool with that, you’d spend your life working for someone else.

Here’s what you need to do instead…


Why “just get more leads” is terrible business advice

I keep seeing consultants, marketers, and coaches selling "more leads" as if that is the one and only solution for every business that needs to make more money. Countless webinars, workshops, and challenges are promising "more leads to grow your business" and "you...

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Do you have a fixed or growth mindset?

Mindset is everything. And I mean ​everything.​ It doesn't matter if you have the best strategies, systems, or staff. If your mindset isn't right, you will never succeed. There are so many mindset issues I've seen over the years, but it all starts with this: Whether...

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Business advice for entrepreneurs

who just can’t fucking stand
the alarm clock.

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