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Another week is coming to a close. Can you believe it? Here’s what I’m enjoying this week.

1. A Podcast Episode: 

What marketers are doing wrong with data analytics from Wharton. 

I love this podcast episode. I am kind of a data nerd. Ever since I discovered data can help you make smarter decisions and do so faster, I have been in love with data. But when it comes to marketing so many of my peers are giving a damn about the wrong numbers and putting effort in the wrong areas. This podcast episode talks about where marketers are going wrong so they can start using data right.

This in particular stood out for me: “What they found was that marketers were making an error in the statistics process called “p-hacking.” Berman said p-hacking is like “peeking.” It is the practice of checking the experiment before it is over and stopping it when one sees the desired results.”

2. A Book:

Talk Like TED by Carmine Gallo.

I don’t want to do any public speaking, or really any gig that requires I operate on someone else’s schedule, but I picked this book up anyway because I want my video marketing to be more impactful, and that start with how I speak and the stories I tell while on camera. Sure enough, the tips in this book are really helpful. Whether you’re interested in speaking to a room of thousands or a camera in your office, these tips will help.

3. A Quote:

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” – Colin Powell

While I certainly don’t have as much life experience as Colin Powell, I do feel this quote is pretty accurate, but could use a slight modification to specify “lasting success.” Momentary success is one thing, and it’s often as the result of luck or timing. But lasting success, continued success, I believe does come from preparation, hard work, and failure.

I’d love to hear from you! What are you enjoying this week? Let me know in the comments.

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