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You’re a passionate entrepreneur, dedicated to making the world a better place, getting your message out, and serving those who need the unique gifts you have to offer.

But! You keep getting stuck.

And while you’re sitting there spinning your wheels, competitors with no business being in business are building their dream life.

I get it. More than you can imagine.

And I can help you. I can help you build the breakthrough moment you need to propel you forward, grow your business, and start living the life you are meant to live.

I’m a strategic-thinking, geeky designer with a background in small business management. I help entrepreneurs use mindset, strategy, and aligned action to build the life and business they dream of with my Strategic Success System™.

Through my years as an entrepreneur but also as a small business manager, I learned how critical it is to get your mind right, build a strategy, and take aligned, intentional action every single day to reach your goals.

Experience has taught me:

mindset + strategy + action = measurable results.


  • 18+ years of experience building websites.
  • Founder of, a yoga website with over 100,000 unique visitors monthly.
  • Director of Digital Strategy for a company in London focused on promoting socially responsible businesses.
  • Founder of, a city guide that turns celebrities like Jerry Springer and Brad Thor into brand ambassadors for their city.
  • Coffee shop manager where I implemented business systems, increased profits, and reduced waste.
  • Overnight web editor for the Santa Fe New Mexican newspaper.

I am asked so often why I’m an entrepreneur, and my reasons come back to…

Wellness and Independence.

I have an uncommon nervous system disorder that sometimes makes it hard for me to function. My health is very delicate, and the smallest things can send me into a flareup. I need to be able to listen to my body and rest if I need to without sacrificing my career. That’s not usually possible in a traditional job.

I was first hospitalised when I was just seven years old. But even then I had the entrepreneurial spirit. In fact, I wanted to open a bakery.

My Dad owned a luxury import auto service business. My Mom owned a consulting company that worked with non-profits and government agencies. And, my grandmother was a university business professor who taught me about company structure and finance. I grew up in a family that valued business, independence, and nurtured the entrepreneurial spirit.

I’m also an entrepreneur because I crave the good things in life, and I want to enjoy them without worrying about my job.

I want to be able to take the afternoon off and explore art galleries on Santa Fe’s Canyon Road, or take in a show at the ballet. I want to indulge in aged French wines, or see jazz shows at Yoshi’s in San Francisco.

But at the end of the day, I’m an entrepreneur because I want to be able to effect change in the world. I want to be able to make the world a better place while living the lifestyle I want.

I have always been willing to put in the hard work it takes to make that lasting change possible, and that’s the reason I’ve started multiple businesses and brands, each one serving a different purpose.

est. 2016

Designerless, a podcast, design shop, and training program for entrepreneurs and designers.

est. 2014

42Yogis, a yoga blog dedicated to making yoga more accessible to people with health complications.

est. 2011

MetroSeeker, a city guide to help millennials find a city that suits their personality.

If you’re a passionate entrepreneur who wants to effect real change in the world, but doing so on your own terms, living the life you want to live, I invite you to explore a few of the resources I have available.

How to set goals that move you forward

Plan your crowd pleasing product suite

Host a discovery call that actually gets you paid

You’re meant for more, and I believe in my heart of hearts, you can have it. When you’re passionate, dedicated, and back it up with strategy, you can create the life and business you dream of.

The amount of business I realized I was missing before I hired Ysmay is not calculable with today’s math. It’s like she came in, figured out everything I wasn’t doing, and immediately started me on doing it. The difference is beyond palpable. Revenue is up, buzz is up. I couldn’t be happier.

— Peter Shankman
Founder, Help a Reporter Out
and ShankMinds: Business Masterminds

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