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Understanding why people buy products

Understanding why people buy products

You may think you know why people buy your products, but I am willing to bet if you take a minute and sit with this question, you’ll be surprised to discover it’s not as clear as you think. You may be like so many entrepreneurs I know who really can’t explain why...

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New Year got you down?

New Year got you down?

This episode talks about a few changes coming to the Smart Set Show. First up is short episodes. I know you're busy and you don't have a ton of time, so I'm going to be doing regular episodes that are short and actionable. Next, I'm going to be pulling some episodes...

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Love what you do

Love what you do

It's about 8pm on Christmas Eve as I sit down to draft this post. Later I will probably work on finishing up some Power Point slides for a workshop I'm recording next week. Many people would tell me I'm crazy, "Take time off." "Don't work so much." I can hear it now....

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Two products to create to scale your business

Two products to create to scale your business

2017 has been a year of growth and changes for me, but one of the most important lessons I learned in 2017 is I spend about 80% of my work with clients repeating myself, and I haven't been working in the most efficient business model possible. Almost all of my work is...

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The subtle art of raising your prices

The subtle art of raising your prices

Pricing is freakin' hard. Really. Freaking. Hard. I suspect it's a lot easier if you're a con artist or if you don't care about providing value, but for those of us who are passionate about showing up authentically, serving, and making sure our...

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