Content is king.
This cliche is a cliche for a reason: it’s true.
Without good content you won’t get very far in your online business in this day and age. But for entrepreneurs who aren’t writers, it can be hard to build momentum, stay on track, and bust out epic content week after week. You may keep it up for a bit, but then you get burned out, you stop producing content, and the content you do produce is of lower quality. If this sounds like you, don’t worry!
You too can have an amazing blog that people want to come back to time and time again. You too can have a blog that grows your business, builds your tribe, and gets you in front of people who want to buy what it is you have to sell.
All you need is a system.
Content is what took my business from completely non-existent (really! It was a new business), to over 14k visitors in one afternoon in just 2 weeks.
It wasn’t an accident. It didn’t happen by mistake. I created a system to produce epic content and I started implementing it the day the doors to 42Yogis opened.
This system continues to propel my business and continues to get me in front of people who want what I have to offer.
On the surface my system doesn’t seem very complicated and can be summed up like this:
- Make good content.
- Share it.
It is more nuanced, and there is more strategy behind it, but this is the foundation of my system, and it all hinges on creating good content.
The content has to be good enough that when your target audience reads it, they will get value, learn something, and then share it with their audience. Once you’ve created the content, you have to do the initial push to get it out there, but if the content is good enough, your audience will share it as well.
When I was just getting started all I did was blogging. I was intimidated by podcasting, and livestreaming wasn’t even a thing, but as I got over my fear and embraced putting my voice and face out there more often, my content marketing plan evolved. And when it did, my business took a big leap forward.
How my Content Strategy has Evolved
After seeing the results these podcasting and livestreaming can have on my business, my content marketing strategy going into 2017 is heavily focused on podcasting and livestreaming.
People love podcasts and videos. These forms of content help build the Know, Like, and Trust factor among the audience because it makes you more human.
People can tell on a livestream if you’re being authentic, if you’re being you, more so than they can in just a blog post.
That connection makes it a lot easier for people to trust you, and when they trust you, they’re more likely to pay for your products or services.
Livestreaming also will help weed out the people who don’t like you. You’re not going to jive with everybody, and I think that’s a really good thing. If you try to serve everybody, you’ll end up serving nobody.
While it may sound like I’m adding more work and chaos to my business, I’m not.
The beauty of these two forms of content is how easy it is to repurpose them into other pieces of content to be shared on your blog, social media, and email list.
You can take your livestreams and turn them into YouTube videos that you embed in short blog posts on your website. You can have the livestreams transcribed, and compile the transcriptions into an ebook. Your podcasts can be transcribed for full-length blog post content, and also compiled into an ebook.
From each livestream, podcast, and blog post you will have multiple pieces of social media content that you can use to drive traffic back to your site.
The opportunities for repurposing are endless.
Your content frequency
Before you just jump in and start making content, you need to decide on your frequency.
A lot of people have asked me, “How often should I post?”
In fact, that’s something I hear all. the. time.
Unfortunately I don’t have a hard and fast rule for you.
Everybody is different, and everybody’s business is different. If you still have your 9-5, you may not be able to blog twice a week. You may only be able to blog bi-weekly, and that’s OK.
If that is the case, feel free to take a week off between blog posts.
It’s more important the content you create is top notch than it is that you create 3 posts a week just because someone told you to.
It’s possible to create a plethora of content for your business if you start off with just one kickass post per week.
It’s all about the strategy. It’s all about what you create, and then what you do with it. It’s about how it all ties together so you can create value for your audience, while also creating opt-in opportunities which will grow your email list.
Because this strategy is so robust, and I know it can help you transform your online business, I put my entire strategy into a 97 page workbook that I’m giving to you for free.
When I mentioned I was doing this one of my clients chastized me for just giving it away because she’s seen the workbook; she knows how much value is inside, but ’tis the season for giving, and I know that if you have this system, your business will gain some real traction in 2017.
This workbook will walk you through how to create your own content marketing strategy for every single Quarter of the year to come. You’ll have the system and the strategy in place to map out an entire year of content, without running yourself ragged in the process.