Escape The Hustle™

Be still like a mountain and flow like a great river.


15 April 2020

It all started back in June 2019 when I had my highest income month to date.

I signed a major high-ticket retainer client.

I felt like I was on the top of the world. 

But by July, I was exhausted. 

By August, I was burned out.

I couldn’t figure out why I was so miserable.

The business had never earned more money.

The business had a phenomenal staff of truly incredible people who I enjoyed working with.

Yet I was exhausted and miserable.

Through meditation, and introspection I realised I hadn’t created a business.

I created a job.

I created a job where I had to show up whether I felt like it or not because people were depending on me. 

That is not what I signed up for.

That is not why I got into business. 

I got into business for freedom.

For time freedom.

For location freedom.

For the freedom to wakeup whenever I want, and do whatever I want with my day.

For the freedom to work if I want to, and only if I want to.

For the freedom to have the impact I want on my terms.

As a solopreneur, I had those things.

But as my ambition grew and I decided to grow an agency, I lost my freedom.

Which was ironic, if you think about it, because I am all about Escaping The Hustle, yet I did a laughably bad job of that myself.

I didn’t heed my own advice.

My ambition got the better of me, and the business hit a breaking point.

One where even though I had staff, if I didn’t show up, the needle didn’t move. 

I was right on that precipice where if I could stick it out like that for a year, I could replace myself.

But the universe had other plans. 

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