Be still like a mountain and flow like a great river.
~ LAO TZU
15 April 2020
It all started back in June 2019 when I had my highest income month to date.
I signed a major high-ticket retainer client.
I felt like I was on the top of the world.
But by July, I was exhausted.
By August, I was burned out.
I couldn’t figure out why I was so miserable.
The business had never earned more money.
The business had a phenomenal staff of truly incredible people who I enjoyed working with.
Yet I was exhausted and miserable.
Through meditation, and introspection I realised I hadn’t created a business.
I created a job.
I created a job where I had to show up whether I felt like it or not because people were depending on me.
That is not what I signed up for.
That is not why I got into business.
I got into business for freedom.
For time freedom.
For location freedom.
For the freedom to wakeup whenever I want, and do whatever I want with my day.
For the freedom to work if I want to, and only if I want to.
For the freedom to have the impact I want on my terms.
As a solopreneur, I had those things.
But as my ambition grew and I decided to grow an agency, I lost my freedom.
Which was ironic, if you think about it, because I am all about Escaping The Hustle, yet I did a laughably bad job of that myself.
I didn’t heed my own advice.
My ambition got the better of me, and the business hit a breaking point.
One where even though I had staff, if I didn’t show up, the needle didn’t move.
I was right on that precipice where if I could stick it out like that for a year, I could replace myself.
But the universe had other plans.