Zero to product suite in 60 days

Go from Zero to Product Suite in 60 Days

(Five seats only)

I’ve said it time and time again:

Businesses are built on products. Empires are built on product suites. 

Big corporations know this! Imagine where Coca-Cola would be if you could only get coke in one size. Imagine where Apple would be if they only had the desktop computer.

If you look at businesses throughout history, there are very few large businesses that only have one product, because empires are built on product suites that take their customers on a journey, solving multiple problems for their customers along the way.

Your business should be no different.

While I do firmly believe every entrepreneur should have a flagship offer, I do also firmly believe you are limiting your income potential and your capacity to serve if you only have one offer available for your clients.

Your ideal client is a blend of several different psychographic and demographic elements, which means a lot of the people who find you won’t be your ideal clients, but! Just because they’re not ready for you now doesn’t mean they won’t be in the future.

By developing a suite of lower-end products that can be sold and delivered automatically, you’re going to be doing a few key things:

1. You’re going to be serving those who are not ready for your flagship offer.

2. You’re increasing your revenue.

3. You’re taking clients on a journey, helping them get ready for your flagship offer down the road.

And, you’ll be freeing up more time and more energy for bigger things in your business. Trading dollars for hours cannot be your only source of income. You must start tapping into multiple revenue streams. And here’s the truth: When you do this right, you can easily increase your business revenue (even while you sleep).

In my new consulting package, we will build out your product suite in record time.

If you’ve wished you could…

Work with more people and make more money (but can’t imagine spending even more time on the phones every day)

Have the freedom to actually step out of your office and have some fun (without negatively effecting your income)

Impact the lives of your followers in a bigger, more profound way (without spending all your time in the office)

Then you need a plan that will work for you so that you don’t have to work as hard to try to get there.

If you’ve been running around in circles with all your ideas and haven’t been able to put them into a marketable (and profitable) product, then isn’t it time you (finally!) created your winning strategy?

Imagine being able to:

Hear cha-ching in your sleep, the sound of another e-book or e-course sale coming through before you even snoozed for an hour

Say yes, you CAN go out to that brunch or Friday night out because you aren’t glued to your phone, desk or computer trying to make ends meet and coach as many clients as you can

Pay for what you need, buy the items on your wish list (like that gorgeous Movado watch you’ve been eyeing up!), and never worry about money again

Because here’s the thing about being an entrepreneur, it’s all in your hands.

You’ve got incredible talent, amazing gifts, and people need you. Now it’s time to learn how to put your expertise in money-making packages that’ll sell themselves so you can live outside your home office.

This brand-new program will help you boost your revenue quickly, with a strategic, easy-to-follow, systematic plan that is guaranteed to get you results.

This is an eight week program built with four modules and four one-on-one calls. After you enrol, you will be sent a welcome packet, and we will schedule a time for our clarity call.

Week 1: Clarity Call

Our first call will be focused on getting clarity about where you are and where you want to go. This will also help ensure I provide you with the best experience possible while we’re together. At the end of the call we will book your remaining calls on the calendar, every other week.

Week 2: Your Product Suite Idea Map – Video Training

Need to build a funnel that works? It’s all about building relationships, defining your ideal audience and creating a product suite that suits them. During Module 1, we’ll:

  1. Finally get crystal clear on your business goals and direction – This one simple tool will make planning for the future so much easier!
  2. Discover the magic of working once and getting paid over and over again – This easy system will instantly and exponentially increase your “hourly” rate (even as it positions you out of trading dollars for hours).
  3. Develop a rock-solid strategy that works – All it really takes is a little organization and structure (and I’ll show you how).
  4. Uncover your best money making product suite ideas – Because knowing what to focus on is the key to success.
  5. Break through your profit ceiling – Even if you do nothing else, this exercise will result in higher profits and less work.

Week 3: Strategy Call

After you’ve gone through Module 1 we will have another strategy call. We will go over your workbooks from Module 1 and drill down on a strategy that works for you. We will go over your product suite ideas and decide together which one to put into place.

Week 4: Create Your ebook – Video Training

What’s your perfect strategy? One signature book, or a whole series of branded books? Working out what’s right for your readers and your style is all covered in Module 2.

  1. Plan and create a hot-selling ebook – There’s a special kind of credibility about having your own book. You will plan and create your ebook from scratch.
  2. Speak directly to your ideal readers wants and needs – Get this right, and you’ll be well on your way to the best-seller’s list.
  3. Tune into your zone of genius – And discover how easy it is to quickly craft your ebook.
  4. Find clarity and purpose – Because without this critical piece, your potential readers will be confused (and confused people don’t buy).
  5. Master proper project management – There’s more to getting things done than a simple “to do” list.
  6. The fine art of setting a price – If you think you can just “pick something” you’re going to be sadly disappointed in the results.
  7. Critical branding elements that can’t be ignored – Your book is the face of your business. Don’t leave this to chance!

Week 5: Strategy Call

In this strategy call I will help you with your ebook process. We will go over any questions you have from the training, and we will work together on the structure and clarity of your book. You will get my feedback on the content, the material, and referrals to editors who are able to help you. We will also discuss whether or not Amazon is a good distribution channel for what you’re working on, and how to get started on Amazon.

Week 6: Create Your Course – Video Training

A course is not only is the ideal upsell to offer at the end of your book, but when done properly it’s the natural progression of your product suite. Putting one together is covered during Module 3, and we’ll use the same process I used to help Peter Shankman create his course Master The Media, including…

  1. The tool top coaches use to grow their income – And why it will work for you, too (even if you’re just starting out).
  2. How to choose a sexy title for your course – With the right name, you show your clients just what’s on offer (but creating a name is harder than you think).
  3. How to craft a workable outline – This one document will give you more clarity and focus than anything else you do, and will help ensure an amazing client experience, too.
  4. How to put your course content together like a PRO – And keep happy buyers coming back for more.
  5. How to price your course perfectly to S-E-L-L – Find the “sweet spot” here and your course will sell itself.
  6. The power of branding – Get this right and watch your coaching empire grow!
  7. EASY course delivery – Tackle the tech with confidence and never again struggle to deliver your training.

Week 7: Strategy Call

In this strategy call we will go over your course title, your content, work on getting your content recorded, and I will refer you to a video editor who can edit your course videos for a very reasonable price. We will also discuss how to leverage price increases to your advantage and use them as a marketing tool.

Week 8: Create Your Group Program – Video Training

It’s the natural progression, following your book and your course – a group coaching program that gives clients what they want – even more of your great information and advice.

Module 4 covers everything you need to know about creating a low-end group coaching program. Inside, we’ll…

  1. Build your funnel with an entry-level program – From fully-fledged coaching programs to closed Facebook groups – the choice is yours.
  2. Grab their attention with a compelling name – and make it a no-brainer to join.
  3. Craft an outcome-driven curriculum – There’s more to this than just a simple outline, but when you get it right, your clients will achieve massive success!
  4. Create content that’s relevant and up-to-date – With this piece in place, you’ll enjoy a steady stream of happy clients who continue to pay you month after month!
  5. Successful pricing strategies – You might just be surprised what a well-crafted group program is really worth.
  6. Identify the tools you really need – And avoid the over-hyped, unnecessary bells and whistles that will only waste your time (and maybe even cost you sales).

Week 9 – Bonus Strategy Call

In our bonus strategy call we will go over the next steps and design a custom marketing plan for your business to help get your product suite into the hands of those you are meant to serve.

The amount of business I realized I was missing before I hired Ysmay is not calculable with today’s math. It’s like she came in, figured out everything I wasn’t doing, and immediately started me on doing it. The difference is beyond palpable. Revenue is up, buzz is up. I couldn’t be happier.

— Peter Shankman
Founder, Help a Reporter Out
and ShankMinds: Business Masterminds

Five spots available.

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