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Storytelling as Marketing for Your Business with Shelley Callahan

by Oct 17, 2018That Podcast Ysmay Hosts

In this episode of That Podcast Ysmay Hosts I’m talking to Shelley Callahan, Director of Development for Children Incorporated.

Shelley started her career in the non-profit sector in 2006 when she co-founded Books on Wheels, which provided free books to children in low-income neighborhoods across the U.S.

She then expanded her work in the humanitarian sector by working with international aid organizations, taking her Colombia to dig wells, Haiti to manage medical teams, and Nepal and Uganda to provide clean water solutions to indigenous populations living in poverty. Through her work with Children Incorporated, Callahan had helped thousands of impoverished children in Asian countries such India as Sri Lanka, Africa, Latin America, and the United States.

Since 1964, Children Incorporated has extended its reach to over 250,000 children across 23 countries through programs and outreach projects.

Connecting individual donors to specific in need through their sponsorship program, Children Incorporated provides impoverished children with basic needs such as food, clothing, and educational support in an effort to break the cycle of poverty and offer children a chance at a brighter future.

Pay attention to:

7:13 – A challenge to creating stories that resonate

9:50 – Shelley’s structure for storytelling

20:45 – How a structure can help different team members stick to messaging

Resources:

Children Incorporated’s website

The House of Life, Shelley’s book.

Shelley’s website.

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